Festive Collection 2026

Our Story

A group of mothers from rural Cuddalore, angry about rising education costs wanted to spend their 7-8 hours of “leisure” time meaningfully to support their child’s education economically. SURA was born out of the struggle to pay their class fee to learn tailoring - the mothers decided to stitch  lifestyle products and sell them to cover costs of their learning . This was an investment they were making for their future. 
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